Welcome to Optimal Website, the trading name of Joel Harper, a search engine optimisation consultant for companies based in Bath and the surrounding area. For some of my clients it's the only form of advertising they undertake, all their business comes from the internet...
So what is Search Engine Optimisation?
Search engine optimisation is the process through which website design, coding, text and images are improved to make a website rank higher in the results of search engines, especially Google. It requires an understanding of your business area, carefully matching the presentation of your company to your target customer. A traditional website acts as a brochure. A visitor sees an advert for a company and visits to find more information. An optimised website should take a new customer unfamiliar with your company from a Google search to convincing them you are the best in fulfilling their need.
For example, if you were in Bath and looking to hire a search engine optimisation consultant, you might do an internet search for search engine optimisation consultants in Bath or search engine optimisation companies in Bath.
So I would make my website rank highly for these terms. I'd guess you'd be interested in seeing some examples. Because most businesses are exploring this form of marketing for the first time, I'd need to make sure I'd answer any of your likely questions. I'd try to avoid confusing technical terms but still give a comprehensive overview of the field.
To see more click here.
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